Bridgetstone Tires Rethink Green

Bridgestone’s environmental mission is the help ensure a healthy environment for current and future generations. With that in mind, we set out to provide a park or community activity space in need with a $25,000 green space transformation. After the nomination phase passed and the finalists were selected, the voting phase began. Thousands upon thousands of votes poured in in support of the nominees – so many, in fact, that the winner’s prize was increased to $50,000 and the runner-up received the original $25,000 amount.

The campaign was a great success, garnering a large amount of attention, including the media, and participation, while helping out multiple communities in the process.

The Hub

Tied the entire campaign together into one convenient location

In-market campaign

The campaign was given it’s own page on the BST website to promote and drive sales of the Ecopia tire.

Campaign Page

Featured the meat of the effort which included nominations, voting, and green space story/details.

Promotions

Accompanying were digital ads and emails